W ANDERSEN 

Hello I'm Wendy, UX DESIGNER &
AI Engineer

Working for government public sector large corporations in finance and technology for the past 7+ years.

I am an accomplished UX Designer, with new skills as an AI Engineer, working for government public sector large corporations in finance and technology for the past 7+ years. I endeavour to find better ways for users to experience products and services that improve their lives as well as meeting business priorities. Incorporating new technologies such as AI to speed up workflows and improve system processes.

I am driven to better understand people and the psychology behind their actions, simplifying complex problems, understanding behaviours, and creating real, innovative experiences.
EXPERIENCE Process

DOUBLE DIAMOND

The UX process of looking at the bigger picture 'diverging' and then refining to a more detailed view 'converging'. On a rinse and repeat cycle.

Discover 

Understand the problem, constraints and business goals by exploring the problem space. Research of some sort may be needed in this phase to better understand the problem and/or to generate ideas.

Define 

Define the method, plan, scope, timeline and context. Define the problem statement, goals and objectives. Collaborate and finalise key decisions needed to start the project.

Test

Conduct the chosen methodology, test out the hypothesis and discover insights to the problem. Synthesis the data into actionable insights, and share with key stakeholders.

Iterate

Insights can be used to inform design decision and make changes to any existing products, to improve usability and create intuitive user experience. Next steps could be to re-test or implement depending on project.
Australian securities & investments commission

ASIC 

ASIC is a Federal Government Regulator

ASIC is Australia’s integrated corporate, markets, financial services, and consumer credit regulator. As an independent Federal Government body, ensuring accessible, intuitive digital touchpoints for its diverse user base is critical.

As a Senior UX Designer, I am responsible for uncovering end-user needs and behaviors, translating complex regulatory requirements into seamless interfaces, and executing end-to-end design strategies. My role spans deep generative research, journey mapping, accessibility strategy, rapid prototyping, and usability testing, alongside contributing to the evolution of our internal design system.

Team:

User Experience Designers, Service Designers, Business Analysts, Product Owners, Product Managers, Developers, Call Centre Stakeholders, and Business Operations.
ASIC

Case Study: Search Register Payments Uplift

The Challenge & Problem Statement
How might we uplift and improve the payments flow for users of the ASIC search registers to reduce drop-offs and streamline the experience?

01. Discovery

I initiated the project by exploring existing baseline performance metrics and executing a preliminary round of generative user testing with external users to pinpoint where they got stuck. I then ran targeted co-design workshops with Call Centre stakeholders, marrying frontline operational insights with firsthand user data to isolate the primary friction points and common failure loops within the legacy search register payment loop.

02. Mapping

To translate findings into a technical blueprint, I mapped the end-to-end UI logic flows, accounting for alternative paths, edge cases, and error states. I systematically stress-tested each step with Business Analysts, Product Owners, Developers, and Solution Architects to ensure technical feasibility. I then shared these finalized process maps with the wider product teams to align on scope and technical constraints before designing the UI.

03. Concepts & Wireframing

With a technically validated map of the friction points, I moved into low-fidelity wireframing. I ideated multiple layout concepts aimed at simplifying data entry, clarifying fee structures, and introducing cleaner navigation paths, ensuring all foundational concepts strictly adhered to federal accessibility guidelines.

04. User Testing

To ensure the new flow was genuinely inclusive, I led a secondary round of usability testing with external participants from culturally diverse backgrounds and with accessibility needs. I validated the improvements against concrete UX metrics, measuring task completion rates, user confidence, satisfaction scores, and ease-of-use ratings.

05. Iterating

Data from the usability tests was synthesized into actionable insights. I collaborated closely with Product Managers, Product Owners, and Tech Leads to prioritize these insights based on business viability, technical feasibility, and architectural constraints. From there, I iterated heavily on the highest-priority user feedback—fixing confusing microcopy, refining input field validation, and streamlining error-handling states to prevent abandonment before final payment submission.

06. Implementation & QA

Beyond delivering production-ready, high-fidelity prototypes built on ASIC's design system, I provided end-to-end consulting and UX advice to the development squad during engineering. I conducted rigorous QA audits on the developed screens to guarantee strict accessibility compliance and facilitated further rounds of usability testing on the built environment to continuously refine the live product behavior.
PaTh harmonisation project

DCJ NSW GOV

Department of Communities & Justice (DCJ)

The Process and Technology Harmonisation (PaTH) program is a complex large-scale project bringing together multiple government departments and harmonising their experiences into one finance and technology system.

Within the PaTH program, I have worked as a CX/UX Analyst where I have led user research across multiple government clusters to help inform product solutions as well as to drive continuous improvements. I have helped to build and maintain a community insights group of users who sign up for regular research sessions, inclusive of user interviews, usability testing, surveys and more.  I have met key customer experience deliverables, such as the updating of personas, and customer journeys delivered to key stakeholders for them to better understand users, the key touchpoints and their interaction needs within the systems. As well as implementing user acceptance testing in various environments.

Team:

CX/UX Analyst, CX/UX Product Guardian, UX Developers, Finance, Security, HCM, OM and Enabling Technologies.
Saas telco web portal

Bluewater control

Bluewater is Telecom SaaS Company

Bluewater is a telecom web SaaS company, a mobility management platform. A platform that combines mobility lifecycle and telecom expense management.

Working as the UX Researcher & Designer across the entire lifecycle, from discovery, defining the problem space, creating site maps, user journeys, personas, mapping user flows, user research, synthesis, reports, competitor research, benchmarking, information architectures, to collaborating with SMEs, Devs, and QA.

This role encompasses, conducting user experience sessions with customers and partners, human-centred design workshops, usability testing, gathering insights and creating wireframes, flow diagrams, storyboards, and prototypes.

A reductive process in the early stages of product definition mapped out key aspects - what it is, who it is for and when/where it will be used. This helped the team narrow down and create consensus around the end product.

Team:

User Experience Researcher & Designer, Product Manager, Development, Management, Customer Success, Sales, and Business Operations.
ios App and Web CMS

Halo

Halo is a charity app and web cms

Halo is a charity arm of Baxta. For Halo I performed as a User Experience Researcher, using generative and evaluation research methods, qualitative and quantative mixed methods to gather insights of the app and the web portal. One problem statement was 'how might charity owners use the central management system to create and monitor fundraisers, easily and quickly.'
Usability testing help to gather insights of the need for a simple navigation flow, help suggestions and written cues. Card sorting and iteration of the app and portal allowed for further user testing.
The outcome was found to be an easy to use web and app experience for end users. A forward-thinking humanitarian cause, to better the lives of those in need.

Team:

User Experience Researcher, User Experience Designer, Product Manager, Development, Management, Marketing, Sales and Business Operations.
recommendations

What others say about me

Below are reviews and recommendations from previous managers and work colleagues.
Sarah Scaife (Product Manager)
I'd work with Wendy in a heartbeat. She's an engaged, curious and empathetic researcher & designer who cares about not only the design itself but the user experience as a whole.
Wendy works to the core agile principles, iterating constantly to meet stakeholder and market needs, forever multitasking and pivoting seamlessly when necessary.
Beyond the hard skills, Wendy is quite simply a wonderful person who improves any company culture and celebrates collaboration across all stages of the product lifecycle.
Anne Moon-Arkell (Colleague)
Wendy is a very creative and innovative UX researcher & designer who think outside the box. It has been a pleasure to work alongside her at Baxta, sharing ideas and working cross-functionality in a remote agile environment.
Her skills from conducting user testing to creating clickable prototypes, research to advocating for the user have been an inspiration. Her knack of being able to solve highly complex problems that result in stunning experiences was a great asset to the team.
Wendy is a brilliant active listener with a can-do attitude who was delightful to communicate and collaborate with. I would highly recommend her to anyone looking for a high standard UX Researcher & Designer.
Miriana Taflaga (UX Mentor/Teacher)
I had the pleasure of teaching and mentoring Wendy in User Experience. Wendy has an amazing sense of curiosity, love of expanding her knowledge and passion for all things UX.
She is highly supportive of her peers, a team collaborator and shows great leadership skills.
Wendy completed all tasks well ahead of deadline with excellent time management skills and has impeccable attention to detail. Wendy is going to go on to do amazing things in the UX industry and she earns my highest recommendation.